"Mastering Memory"

Carmen Simon, Ph.D, Chief Science Officer, Corporate Visions

Memory is the cornerstone of our identity, shaping how we connect with others and make decisions. Enhancing your memory isn't just about personal recollection; it's also about making a lasting impact. And it isn't solely about looking back—it's about using your experiences to guide future choices. Memory also plays an important role in business.

Customers and partners forget 90% of what you share after two days. This presentation encompasses why the brain tends to forget. Different perspectives on memory that will change how you think about remembering and forgetting. And it will cover:

• Common habits that lead to forgettable content
• How the brain processes and retains information
• Reframing your thinking about memory
• Techniques to improve your memory and crafting memorable content for others

Carmen Simon, Ph.D, is a cognitive neuroscientist and Chief Science Officer at Corporate Visions. She teaches several courses at Stanford University. Her most recent books on attention and memory are "Impossible to Ignore" and "Made You Look".